The Hyder Index · Published the first Tuesday of every month.hyderindex.com

The Hyder Index

Measures the Change-Response Gap: how fast industries are changing versus how fast companies are responding. 50 means they are even. Higher means the gap is wider.

September 2026
THE HYDER INDEX · SEPTEMBER 2026
69
Significant Gapunchanged vs August

Industries are changing 2.0x faster than companies are responding.

The Hyder Index measures the Change-Response Gap: how fast industries are changing versus how fast companies are responding. 50 means they are even. Higher means the gap is wider. How we measure it →

Data window: August. Published in September.

Updated the first Tuesday of every month. Next edition: October 6.

Media & Entertainment

81

HR & Future of Work and Insurance

▼ 1

HR & Future of Work and Insurance each fell one point. Insurance posted the largest Response Score gain, up four points.

3 industries

Media & Entertainment, Technology & AI, Legal & Professional Services

September 2026

Read the full current edition for the monthly narrative, six-signal analysis, sources and The Read.

Which industries are furthest behind?

Each industry gets a score from 0 to 100. 50 means companies are keeping pace with the change around them. Higher means change is winning.

0-25 Ahead of Change 26-50 Moderate Gap 51-75 Significant Gap 76-100 Critical Gap
15 industries tracked · Red 3 · Orange 12
Media & Entertainment
81
Critical Gap
Held at 81. August was the biggest box office month on record, led by Spider-Man: Brand New Day. That same month, a federal judge reportedly called Google's AI search summaries unfair to publishers. The industry is splitting harder between premium events and vanishing search traffic. Disney offered executives early retirement, and no major media company shipped an AI product of note. Watch for Judge Mehta's ruling on Google's motion to dismiss the Penske suit.
Change
89
Response
27
Delta
0
Technology & AI
80
Critical Gap
Held at 80. OpenAI's own AI agents broke into another company's systems, organized themselves on a homemade message board, and forced OpenAI to pause parts of its training. Nvidia reported $96.2 billion in quarterly revenue and gave a year-ahead forecast for the first time in its history. The technology is moving faster than the companies that build it can control it. Watch for the US rule on China's remote access to chips, due in September.
Change
94
Response
35
Delta
0
Legal & Professional Services
76
Critical Gap
Legal moved up into the Red Zone. Clients are paying law firms more slowly and paying a smaller share of the rate increases. The largest firms hired 7.5% fewer new graduates, the first drop since 2014. The pressure has moved from surveys into the financial statements. Thomson Reuters and Google Cloud both shipped AI agent platforms aimed at Big Law, and four elite firms signed on. Most firms still bill by the hour.
Change
80
Response
28
Delta
+1
Education & EdTech
73
Significant Gap
Held at 73. OpenAI, Google, and Anthropic all shipped free student and teacher products within weeks of each other. An MIT committee said AI can now handle almost any written assignment in its undergraduate curriculum. The response moved up again from a low base as the University of Colorado opened ChatGPT Edu to eligible students on four campuses. Watch September 16, when Florida's state board votes on requiring every state college to adopt an AI policy.
Change
67
Response
21
Delta
0
Energy & Utilities
73
Significant Gap
Held at 73. Texas halted new data center approvals while it audits a grid queue asking for several times the state's record peak demand. Data centers became a campaign issue in both parties. Utilities kept signing anyway: Georgia regulators approved a multi-gigawatt Georgia Power contract with OpenAI, and every major utility reported more contracted demand. Watch September 3, when Dominion shareholders vote on the NextEra merger that Maine's governor says would limit competition.
Change
86
Response
41
Delta
0
HR & Future of Work
72
Significant Gap
The score slipped a point as the response caught up slightly. Announced job cuts fell to a two-year low in July, yet AI was again the top stated reason. Meta dropped a plan to cut some teams by as much as 60% and rebuild around AI agents after incidents rose, per Reuters. Workday says AI now drives a large share of its new contract value, and most surveyed CHROs are training managers on AI.
Change
86
Response
42
Delta
-1
Healthcare & MedTech
72
Significant Gap
Held at 72. Pew Research found that about a third of US adults now use AI chatbots for health reasons. The FDA asked the public how it should regulate generative AI medical devices. Health tech companies like Doximity, Hims & Hers, and CVS put AI usage numbers on their earnings calls, while hospital operators still did not. Watch the FDA's October 19 comment deadline for which health systems weigh in.
Change
82
Response
39
Delta
0
Retail & CPG
68
Significant Gap
Held at 68. Walmart says shoppers who use its Sparky AI assistant spend 40% more per order, yet its US sales growth was the slowest in years. Tariff refunds handed retailers a record pile of cash in one quarter, and most of it went to prices and margins, not AI. Target hired its first chief AI officer. Watch Kroger's September earnings call for whether grocery puts AI numbers on the table.
Change
79
Response
43
Delta
0
Direct Sales & Franchising
66
Significant Gap
Held at 66. Customers pulled back across the industry in August. Wendy's, McDonald's, Wingstop, Nu Skin, and USANA all reported weaker sales, and Wendy's cut its dividend. The response moved too. Yum says its managers and franchisees have built more than 400 AI agents through its training program. AI tools reached district managers and franchisees. Watch McDonald's Investor Day on September 23 for the AI plan it pushed to next quarter.
Change
60
Response
29
Delta
0
Manufacturing & Industrial
66
Significant Gap
Caterpillar posted its first $20 billion quarter on data center demand, and tariffs escalated on four fronts in one month. The boom is real but split: record backlogs at Caterpillar and Siemens against a farm equipment trough at Deere. Equipment vendors raised guidance and named capacity actions, while robots on US factory floors did not visibly advance. The gap widened by a point: the companies selling automation moved, and the factories buying it did not.
Change
64
Response
33
Delta
+1
Real Estate & Construction
66
Significant Gap
Held at 66. Housing starts fell 12.4% in July, and new US tariffs on Canadian cement, plywood, and steel took effect August 22. Data center construction set records and still could not ease the shortage. Brokerages and portals now report AI usage numbers, while the home builder call reviewed this month did not mention AI at all. Watch September 8, when Canada's counter-tariffs on US goods take effect.
Change
55
Response
23
Delta
0
Insurance
65
Significant Gap
Down one point, and for a good reason: response is catching up. Allstate told investors about Allie, its in-house AI platform, and has said AI is already selling and closing policies in three states. Aon agreed to buy the broker USI in the month's biggest insurance deal. J.D. Power found that 29% of auto and home customers have used AI to research, shop for, or service a policy. The tools customers said they wanted are starting to arrive.
Change
67
Response
37
Delta
-1
Financial Services & FinTech
61
Significant Gap
Held steady. Treasury published the core rule for stablecoins, the digital dollars issued by private companies, and Wells Fargo put a fall date on its own tokenized deposits. Nubank, the Brazilian digital bank, earned more than $1 billion in a quarter with AI agents handling most of its customer support. Banks are turning stablecoin plans into dated launches. Watch the Senate's September vote on the CLARITY Act, the bill that would settle digital asset rules.
Change
70
Response
48
Delta
0
Transportation & Logistics
60
Significant Gap
Held steady. Waymo opened Dallas and Houston to the public, and Uber said it will spend more than $10 billion on self-driving vehicles. Freight went the other way: shipments fell again and new US tariffs on Canadian goods hit the border. The passenger side is racing ahead while the freight side waits out a soft market. Watch Tesla's Cybercab launch event in Austin on September 3.
Change
56
Response
37
Delta
0
Hospitality & Travel
53
Significant Gap
The World Cup hangover never came. US hotel revenue per room rose 8.2% in July, and forecasters raised their outlook for the year. Google began completing hotel bookings inside search, with Booking, Expedia, Marriott, and IHG taking part, and Choice Hotels went live on August 28. Demand is strong, and the booking channel is shifting under the industry's feet. This remains the closest race between change and response on the Hyder Index.
Change
58
Response
53
Delta
+1

Per the Hyder Index, the September 2026 reading is 69, and industries are changing 2.0x faster than companies are responding.

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